Design and creativity agency that creates new expressions by bringing together craftsmen with design agencies.

Proto Proto is founded by Anna and Jeff Parry. They connect artisans with renowned designers and influencers to design and produce limited editions of products and accessories on a level playing field.

We are designers, but our main purpose is to work for human equality. Of course, that means paying everyone fairly, but we also strive for a design process where two people, a designer and a craftsman, from very different cultures and circumstances, can work together on a level playing field," says Jeff Parry, founder of Proto Proto.

In addition, Anna and Jeff Proto Projects empowering people through design. At Proto Projects, they take on projects, organise workshops and lecture on design.

The Proto Proto brand is owned and operated by the company Abloom AB and was accepted into the Creatives incubator programme in spring 2017.