MALENA HJERPE LAUNCHES DIGITAL SEWING PATTERNS VIA ETSY.COM FOR ALL

MALENA HJERPE LAUNCHES DIGITAL SEWING PATTERNS VIA ETSY.COM FOR ALL

Pattern designer and entrepreneur Malena Hjerpe company Pattern by Malena, among other things, helps clothing companies to take a good fit for clothes and finding the right silhouette. She's been working. as pattern designer for H&M and Arket in Stockholm and Shanghai. Now Malena launches its first digital sewing pattern with sewing description via Etsy.com, online marketplace for craft-oriented or self-produced products.

Today I have launched patterns for joggers for lady, baby and baby. A small summer collection will be planned for the summer. The patterns are made in PDF format and you can buy them online and download directly, says Malena Hjerpe. They are adapted so that both a beginner and an experienced seamstress can use my patterns.

Malena started in connection with the move to Umeå and is pleasantly surprised at the entrepreneurial city Umeå is.

Everyone is very helpful, happy to give tips and share their contacts and there are many who help start-ups. I quickly got in touch with eXpression Umeå (thanks to a tip from a customer) and to be part of the Creative program has given me so much. I have listened to interesting lectures, participated in many trainings and got nice table neighbors to take a coffee break with.  

Collaborations between companies and industries are malena strongly believes in and has during the spring entered into a collaboration with Malena Björndahl "MalenaMi" a major influencer from Finland with knowledge of social media and photography.

I had long followed Malena Björndahl and her blog www.malenami.com and really liked her imagery. She had also recently moved to Umeå, so I contacted her and asked if she was interested in cooperating. She has been blogging and working with social media for 12 years," says Malena. The collaboration has been fantastic, I have received concrete advice, help and tips for how I will work in the future. Now I have more knowledge and it feels easier to plan the work. And of course I got lots of nice pictures of MalenaMi to use in my channels. We also plan to make a CoLab and together create a small collection for the summer with sewing patterns for lovely linen clothes. 

The patterns are available for sale through the marketplace Etsy.com and available in women's sizes EUR 32-56, child sizes 92-140 and baby size 50-92.

After you have bought the pattern through Etsy.com you can directly download it as a PDF file and print it on A4 paper. Then cut off the margins on two sides and tape or glue the sheets together. The pattern is made of different layers in the PDF and you can choose to print the pattern with or without seam allowance and to print more or only its own size. There is also a sewing description where these steps are explained in more detail.

Photographer: Malena Björndahl

Contact
Instagram: @patternbymalena
Blog: www.patternbymalena.com 

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