Stina Carlsson has furniture design in her blood, her grandfather started a furniture store and her father a cabinet maker. Now she wants to turn her own furniture sketches into reality and move from thought to action through eXpression Design.
Tell us about your company and your creativity.
I always said I would never be self-employed! But both furniture design and the desire to start my own business are in my blood. With my grandfather as a great role model, who was an entrepreneur to the core, and a father who trained as a cabinetmaker, it now feels natural that I am exactly where I am today.
What made you dare to go for it?
I have long wished that I would dare to take the step to break my safe everyday life as a preschool teacher and go for something more creative and free. I came into contact with eXpression Design and took the courage to apply. eXpression Design is the starting point for me and my business and I am so happy that I got this opportunity.
What are your goals for your business?
What I want with my business is to have more time to be creative. To develop in design. Where exactly I'll end up remains to be seen, and that's what's so exciting and inspiring.
Speaking of inspiration. What inspires you?
I am inspired by the northern nature, experiences and emotions.
There will be a launch in May where all participants in eXpression Design will showcase the objects they have worked on during the programme.
Can you give any clue as to what you think we'll see from you?
You will see a piece of furniture, with organic and timeless design. The material I use in my product comes from a local environmentally certified forestry. The inspiration for the furniture comes from my love of the forest and from a small green pond hidden deep in the forests of Northern Sweden.
What do you hope to convey with your product?
I hope that my product can become a focal point in the room. That it will convey a sense of calm and give an impression of Norrland.
Do you have a business idea?
- Learn more about our business development programmes and take your dream one step closer to reality.
PHOTO: Bea Holmberg
