Co-branding, brand alliances, sponsorship - the name of the game. Collaborating with other brands has become an increasingly important part of the marketing mix. But what to consider? Ann Jacobsson, a strategist at event and sponsorship agency Heja!, knows. During a lunchtime lecture on 7 April, she will offer inspiring examples and concrete tips on how to create successful collaborations that make an impact. Lunch is on us!
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