Fashion designer Catharina Carlsson, based in Umeå with a studio in Holmsund, is currently in New York to showcase her unique, self-designed and handmade hats to the global market. 

Along with 15 other companies, Catharina was selected to showcase her unique and amazing hats during the period 19 - 21 November.

It feels exciting and a bit overwhelming, both for the privilege of being chosen to go and for all the things you want to prepare before you go. I hope this will be the first step to reaching an international market and in terms of the brand building itself, I think it's very positive! Says Catharina.

She continues:

Being able to showcase myself in such a context will create greater opportunities to sell my craft and ultimately make a living from hat making. It is not obvious that you spend money on buying a hand-sewn hat, so it almost requires that you get a larger customer base than Umeå and maybe even Sweden can offer.

The exhibition takes place in with Arctic Design of Sweden and their efforts to introduce companies from northern Sweden.

Interest in small-scale sustainable production is growing worldwide and companies from our region are very high quality in terms of design and uniqueness. We are undertaking this export drive to follow up on the fact that KKN as an industry is a growth sector that needs room to grow in selected global markets. Even before we land in New York, we can see that there is a lot of interest, through the press we have received and companies that have booked meetings to meet us there," says Stina Berglund, project manager of Arctic Design of Sweden.

Arctic Design of Sweden is a platform that promotes unique and high quality design from northern Sweden. The mission is to support regional design companies with ambitions to establish themselves on the international market.

CONTACT

Catharina Carlsson
catharina@hattstudion.se
www.catharinacarlsson.com

Stina Berglund
Project Manager, Arctic Design of Sweden
stina.berglund@regionvasterbotten.se