About expression

We are a business incubator that enables the development of driven creators with ideas, innovations or businesses in the artistic, cultural and creative industries. We offer efficient and innovative methods, a creative coworking environment and a world-class prototyping lab. Together, the creative industries are leading the way to the sustainable growth of the future - creative minds unite.

Brand promise

Our brand promise demonstrates the core benefits to customers and stakeholders that we promise to deliver.

We pledge to work with creators to challenge norms in business development with a focus on artistic, cultural and creative industries.

We do this by offering creators:

  • Ability to iterate on business models for their ideas, innovations and companies.
  • Test their entrepreneurship and entrepreneurial skills.
  • A safe place to succeed and fail.
  • A community to build strong relationships for the future.
The 3D Lab at Curiosum


eXpression Umeå should be a safe place to succeed and fail. That's why we put a lot of emphasis on creating a culture and an environment that provides security, inspires creativity and supports you as a creative entrepreneur - wherever you are. We offer this through our business development programmes, prototyping labs, creative co-working environments and challenging business coaches.

Read more about our offers

Coach meeting at eXpression


Developing an idea and starting a business is a rollercoaster of hopefully success and setbacks. Our business coaches will accompany you along the way as a support, a sounding board and sometimes with challenges. Through business coaching, you are offered the chance to develop your self-leadership and resilience, which we know are important qualities for developing a sustainable business.

Get to know our business coaches

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