In mid-November 2019, the eXpression Pop-in was inaugurated in MVG-gallery in Umeå. Since then, many of Umeå's creators and other partners have taken place in the gallery and created an inspiring, welcoming and creative environment for visitors. The background to the presence in is that eXpression Umeå, in collaboration with the property owner Mofab, chose to challenge the traditional image of what a gallery is with activities such as exhibitions, workshops, events and pop-ups.
Since its inauguration in November, many creators and organisations have occupied the gallery with various activities. These have included everything from from styling, coffee tasting, art exhibitions, workshops with sustainability in focus, as well as music-making, pop-up shops, choir and rhythm practices, healing and games to movement pathways to activate children and young people.
It is now clear that eXpression Umeå will continue to operate in the premises and can offer creators, entrepreneurs and organizations to take place in the gallery to create networks, market, and sell their goods and services. Until the summer it is possible to book in to use the space.
We see that by letting the space as a test platform, we both create life and movement in the city centre and that we challenge the traditional trading place and give the new creators and other partners the opportunity to take place in the city centre, says Marlene Johansson, CEO of eXpression Umeå.
For more information on when and how to take a seat in the eXpression Pop-in:
Anna Wikholm Kjellberg
eXpression Umeå
Anna.wikholm@expressionumea.se
Annakarin Nyberg
eXpression Umeå
Annakarin.nyberg@expressionumea.se
A selection of those who have taken part in the eXpression Pop-in so far:
Pia Stylist and Concept
The Coffee Family
Gonza and John Sandin from Random Bastards
Linnéa Dimitriou
The Green Lab
Kaya's playhouse
Urberg Design
Mäjeb
Gört ba
Bright now
Summer eXpression 19
Healing arts
Design by Björk
Underdog
The real group lab
Brilliant
Sharing Cities
Mural architects
Dragon School Stylist Program
Red Cross
Isak Lundberg
Aisah
Friend in Umeå (takes place 31 Jan)
EAT Umeå
Ester and Bosse
Emma Ewadotter
Mfl.
