They have undergone intensive summer weeks of sketching and prototyping, working closely with regional producers and producing world-class products. Now, four designers from eXpression Umeå have been selected to showcase their products at one of the world's largest furniture and design fairs in Milan, Salone del Mobile.
From 8-14 April, Anneli Zetterström, Mira Bergh Edenborg, Marzieh Tangestani and Sebastian de Cabo will be taking part in the International Design Week in Milan. Together with other established designers, they will showcase their products at the Swedish exhibition HEMMA gone wild, the Swedish contribution to the Salone del Mobile furniture fair in Milan.
- It is an honour to participate in the Milan Design Week with my product "Asiab" among so many famous designers and manufacturers. To be able to see the latest products and trends from Sweden and around the world is fantastic," says Marzieh Tangestani.
The exhibition "HEMMA Gone Wild" is a continuation of last year's acclaimed staging of Swedish everyday environments and will be located at one of the most attractive addresses in the design district of Brera, in the centre of Milan.
- The fact that eXpression has been selected for HEMMA gone wild in Milan is a testament to the high quality of young designers here at the Arts Campus and in our region," says Barbro Renkel, senior business coach, eXpression Umeå.
In addition to eXpression Umeå's designers, Beckmans design school, the School of Design and Crafts and the winners of Young Swedish Form will showcase their products.
Milan Design Week is one of the world's largest meeting places for product news in interior design, with thousands of companies, brands and countries in attendance.
- The intensity and competition during Design Week is intense, and it's important to stand out and create something more than just a product exhibition. This year, we want Sweden's exhibition to balance the safe Swedish home with the challenges of the outside world," says Mats Widbom, CEO of Svensk Form.
The Instagram account @hemmagonewild will be the gathering place for everything that happens around the exhibition and will also be the official product catalogue.
eXpression is a constantly innovating incubator, a creative development environment where talents meet, collaborate, test their ideas and build sustainable businesses in the artistic, creative and cultural industries.
About eXpression Umeå's exhibitors and their products
Name of product: Self-image
Type of product: Mirror
Material: Metal and plexiglass
Description of the product + Info about the designer: A mirror that sits well in the hand as well as on the table with a shape that mimics a puddle. A decorative detail in your home that's also handy if you want to admire yourself in new places, find hidden spots on your body or spy on someone around the corner. Designed by Mira Bergh Edenborg, Beckman School of Design.
Company description: The product was developed under the Summer eXpression programme within the eXpression Umeå incubator.
Instagram: @expressionumea
Designer: Mira Bergh EdenborgName of product: Asiab
Type of product: Mill
Material: Birch and marble
Description of the product + Info about the designer: The Asiab mill (Persian for mill) is inspired by the ancient wheat mills where the grain is crushed between two large stone discs. The product is made of wood and stone, the same materials used to build the mills of the past. The seeds are crushed by the stone, while the ground spices are served in the wooden bowl.
Company description: With one leg in Umeå, Sweden and the other in Iran, the company is inspired by the colourful culture of Iran and blends it with the uncluttered and calm Scandinavian style.
Instagram: @hiva.designs
Designers: Marzieh TangestaniName of product: State of Unbalance
Type of product: Glass
Material: Glass
Description of the product + Info about the designer: Made by hand by Glödheta in Umeå. A balancing act that adds excitement and sensory movement to the evening of drinking; from the tension of placing the glass on the table and maintaining balance, to the way the drink swirls with your movements. The Balance coaster acts as a podium and support for the Unbalance glass, showcasing it in a sculpture-like aspect. Designed by Sebastian de Cabo, Umeå School of Design.
Company description: The product was developed under the Summer eXpression programme within the eXpression Umeå incubator.
Instagram: @expressionumea
Designers: Sebastian de CaboName of product: Kodai
Type of product: Cheers
Material: Iron
Description of the product + Info about the designer: A solid craftsmanship in iron, traditionally cast in an ancient foundry. The inspiration is taken from Japanese tea bowls on which the foot is the most important part. Take good care of it and it will last forever! Designed by Anneli Zetterström, Umeå School of Architecture.
Company description: The product was developed under the Summer eXpression programme within the eXpression Umeå incubator.
Instagram: @expressionumea
Designer: Anneli Zetterström
For more information
Barbro Renkel, senior business coach, eXpression Umeå
barbro.renkel@expressionumea.se
070-555 97 23
