People invest in relationships, stories and magic. In this workshop, you will learn how to develop a brand that touches and engages deeply.
We will work with.
- The core of the brand - Define your vision, mission and values to create a solid foundation.
- Tonality and personality - Explore how you can give your brand a clear voice and character that feels authentic.
- Target audience and positioning - Identify who you want to reach and how you can differentiate yourself from other options on the market.
- Visual and verbal identity - Create a common thread in your brand's expression, from graphic profile to tonality.
- Storytelling and brand narratives - Learn how to use stories to strengthen the relationship with your target audience.
- Practical exercises and strategy - Work hands-on with your own brand and develop a concrete plan for the next steps.
Why should you participate?
Because a strong brand is crucial to the success of your business. It's not just about being visible, but about creating a clear identity that both you and your customers can relate to.
This workshop will give you the tools to understand and develop your brand in a strategic way. We'll help you get to the heart of what your business stands for, how to differentiate yourself from the competition, and how to create a brand experience that engages and builds long-term relationships.
If you want to make your brand more clear, credible and relevant - and use it to strengthen your business - then this workshop is for you.
Info about the workshop
When: 20 May, 09.00-12.00
Var: Workshop room, eXpression Umeå
Requirements: Membership of the incubator
For whom: For all participants in the incubator
Not a member? Apply here!
Registration: Contact your business coach