The eXpression Future Retail Lab business development programme was launched on 31 August and a motivated group of entrepreneurs met for the first time. The initial meeting included company presentations and a review of the programme's content, approach and purpose. The new group of entrepreneurs was also joined by a participant from the previous round of the programme - Andreas Bäckström from the games store Fantasia. Andreas shared his experiences and gave advice on how participants can best work to develop through the Future Retail Lab.

All participating companies were then given the opportunity to present themselves and their activities and to share the objectives of their participation in the programme. 

We are looking forward to an exciting and evolving time with a great new group of creative and driven entrepreneurs who are ready to develop their business models, says Annkarin Nyberg, Programme Manager at eXpression Future Retail Lab.

The companies participating in the eXpression Future Retail Lab 2021- 2022 are:

• Sarek Gear
• Industrial goods
• Members
• Researchers
• Gallery OSs
• Cloakrooms
• Health force in Skellefteå
• Idunn Wine
• Iron stove food stall
• Mini and the Planet
• New Makeriet
• Boarding house
• Root
• Sofia Karolina
• Tavelsjö Farm Mill
• Wow Hairdressing

The programme will run for nine months and will be implemented as follows through physical and digital meetings. eXpression Future Retail Lab is a unique business development programme due to its extensive knowledge content, its length and the collaboration between universities, incubators, municipalities, real estate companies, destination companies, citizens and participating companies.

• 31 August Programme start with company presentations
• 7 September Business models and market intelligence
• 28 September Branding, communication strategy, PR and marketing
• 12 October Consumer behaviour and sales
• 26 October Social media, socio-technical and technical perspective
• 9 November Statistics and analysis
• 30 November Team and leadership
• 18 January Hospitality
• 1 February Purchasing and logistics
• 15 February Internationalisation and export readiness
• 1 March Financing models for growth
• 22 March Rounding off with company presentations

Implemented with the aim of creating sustainable growth, developing new business models and forms of collaboration, the programme is held together by company-specific business development between meetings.

For more information:

Annakarin Nyberg, Programme Manager, Business Development 
eXpression Future Retail Lab
annakarin.nyberg@expressionumea.se