MIMIK has been named the winner of the prestigious NEST pitch competition for 2024 and awarded a grant of SEK 75,000 from TEKO, the Swedish textile industry organisation. The company, which specialises in digital clothing testing through user-generated digital clones, aims to revolutionise the fashion industry by reducing returns and increasing the sustainability of consumer purchases.

MIMIK has developed a platform where customers can create a personalised digital avatar via mobile 3D scanning. This technology allows users to see how clothes will fit on their unique body shape before purchase, providing better size recommendations and a visual guide to fit. By improving the customer's shopping experience, MIMIK hopes to reduce costly returns and help reduce the environmental impact of overconsumption.

"Being recognised through this win is incredibly important to us. It confirms that we are on the right track and gives us the resources we need to continue developing our technology," says Helen Silvander, founder of MIMIK, after receiving the award at the Habit Impact Day in Stockholm.

The NEST programme, which aims to support new entrepreneurs in the sustainable textile industry, has been an important part of MIMIK's development, offering not only financial support but also access to valuable expertise, advice and a wide network.

It has been great fun to be part of and follow MIMIK during the programme and they are worthy winners to say the least. They are a great example of how innovation and creativity can go hand in hand to create sustainable solutions in the fashion industry. By supporting companies like MIMIK, we are helping to shape a more sustainable future for the textile industry. Per Vågebrant, NEST jury member and coach from eXpression Umeå.

The initiative NEST is a national initiative launched in 2021 by Borås INK, eXpression Umeå, Xplot in Lund and STING in Stockholmhar. NEST has quickly become a central platform for encouraging and developing sustainable solutions in the fashion industry. With partners like Swedish School of Textiles in Borås and several leading Swedish fashion brands, NEST continues to play a crucial role in the sustainable textile industry of the future.