Per Vågebrant is eXpression Umeå's new business coach who, among other things, strengthens the team's expertise in fashion and e-commerce. Two areas where development is rapid and challenges go hand in hand with new opportunities.

- Above all, I hope to share the knowledge I've accumulated over the years, but also to learn new things from brilliant colleagues and passionate startups. I've long felt that I want to help others succeed, and eXpression is the perfect place to do that," says Per Vågebrant.

- We are pleased to be able to strengthen our expertise in both fashion and e-commerce with Per joining the team. Fashion is an industry with great challenges, not least on the sustainability side, but it also means opportunities for new innovations to emerge," says Barbro Renkel, CEO of eXpression Umeå.

Per is most recently from MnO International in Stockholm. He has extensive experience in sales (BTC and B2B) and business development in sports and fashion, both locally and globally with everything from establishment to refinement. He has also driven development in e-commerce and on the marketing side he has been involved in trade fairs, events and online initiatives.

Quick facts:

Name: Per Vågebrant
Family: Yes. Wife, two children and a cat (if cats count as family).
Bor: At Haga in Umeå.
Coming from: Some different places but mainly Hammarö in Värmland (a small peninsula outside Karlstad).
Unexpected skill: Is pretty good at running up hills, and rarely gives up.
Best tip you ever got: "A good or service is never sold until someone buys it".
Worst tip you ever got: "If the car sounds weird, just turn up the volume on the stereo".