Anna Parry, co-founder of the international design studio Proto Proto, is holding a together with Svensk Form, is holding an interactive digital workshop for members on 20 May. The workshop "Creativity in Crisis" will give creators tools and inspiration to rise above the current economic circumstances and explore new possibilities together. The message is clear: there is a time after the corona pandemic and by letting it creative can create a sustainable future.

- I hope that the workshop will give participants a positive sense of possibility, without diminishing the fact that many creators have been hit extremely hard by the crisis, says Anna Parry, co-founder of the international design studio Proto Proto. I want to show the joy and hope that can come from taking some control over your circumstances and your future. The workshop will provide the energy and insight to identify what doors that have been opened, while reminding us that creativity means both thinking in new ways and seeing opportunities in changing circumstances.

Also the focus right now is on saving lives, through heroic care, and supporting businesses with support packages and crisis management. the "Creativity in Crisis" initiative wants to highlight new opportunities that have emerged as a result of the corona pandemic. These include the potential for structural behavioural changes that can contribute to solutions in a another ongoing crisis, the climate. This could involve more teleworking, changing travel habits and increasing civil society involvement, but creativity and creativity must play a central role in the future of development work - and for that, Sweden's creatives are needed.

- All the good initiatives that are now taking place in the context of the Corona crisis also need with the same high degree of creativity, innovation and new thinking in the climate work. So let's use this decade of turmoil to solve our common problems with new sustainable approaches and put the right course for the future," says Mats Widbom, CEO of Svensk Form.

Cooperation with Svensk Form is part of Proto Proto's new venture, Proto Projects, which focuses on creative workshops, interactive seminars and national and international collaborations. Proto Proto's motto is empowerment through design, and with this new initiative, the design studio wants to create the conditions for new collaborations and reach further with its message.

- Creativity is exactly the superpower we need to create a more and sustainable future. We both believe in and work for a fair world, where quality always comes before quantity and the creative person is the norm. We believe that creativity must be a matter of course when we develop all parts of society. Through Proto Projects we hope to establish more exciting collaborations that help to spread both creativity and action," concludes Anna Parry.

What: Interactive workshop with Anna Parry, creator and co-founder of the design company Proto Proto
Time: Wednesday 20 May at 09.30-12.00
Location: Zoom - link sent out 30 min before the start of the course
Registration: Become a member and register for the workshop and get more information by emailing bodil.hasselgren@svenskform.se.

Just now you get a membership in the Swedish Design Association for only 500 kr (regular price 580 kr) and at the same time as a first membership benefit the opportunity to participate in the workshop.

About Proto Proto (ENG)

Proto Proto is a design brand driving equal collaborations between artisans and designers around the world. We believe fair design and fair business starts with equality.
Proto Projects is a design consultancy focused on empowering people with design. We engage individuals and groups, across all walks of life, in the power of the design process.

Contact details

Anna Parry, Proto
anna@protoproto.studio
070-677 98 09

Mats Widbom, Svensk Form
mats.widbom@svenskform.se

Proto Proto design studio is part of the business incubator eXpression Umeå.