We sat down with Jeff Parry, one of the founders of one of Umeå's brightest creative companies Proto Proto, to hear about the company's plans for 2020. Proto Proto's business concept is about exploring new aesthetics through collaboration with artisans around the world, where the products they develop respect both manufacturers and their cultures.

In 2019, Proto Proto faced challenges in production, which they have now overcome. Now we're on track to launch three new products and four collaborations before the summer," says Jeff. 
The products will be "Made to order", in order not to overproduce. 

The company has been working hard on its brand since its inception, and at the time of writing, the number of followers of their instagram account to just over 24000. 
We have reached a point where designers contact us instead of us having to spend a lot of time looking for them. This has given us time to develop our production, communication and business model," Jeff continues. 

New this year, Proto Proto fans will be brought even closer to the artisans who produce the company's products and we will hear their stories. Keep an eye out for these stories on Proto Proto's Instagram and website.