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Author: Anna Wikholm

Article
: Guides

The importance of strong brands in a changing world

Based on qualitative interviews, surveys and digital focus groups with businesses in the retail, hospitality and experience sectors, the...

Article
: News

Challenging and developing the tourism industry

Strong confidence in the future, innovative transition to new markets and challenging distortions in economic support structures were some...

Article
: News

Digital conference on future retail and urban development

On Thursday 22 April, Market magazine hosted a conference on the future of retail with a focus on retail transformation....

Article
: Guides

The importance of continuous environmental monitoring

Most recently, issues of digitalisation and globalisation have been at the heart of business development. Then came...

Article
: Guides

A changed target group

During the current pandemic, many companies have developed their business models. The aim has been to meet new...

Article
: News

Round two of the eXpression Future Retail Lab is completed

On Tuesday 23 March, the work of the sixteen participating companies in round two of the...

Article
: News

Talking to companies about changing conditions in the wake of the corona pandemic

On Friday 7 May, eXpression invites you to a discussion entitled "The sustainable hospitality industry of the future"....

Article
: Guides

Changing business development processes in the wake of the corona pandemic

In the ongoing work of developing, establishing and implementing the accelerator programme eXpression Future Retail Lab...

Article
: Guides

How are business promoters challenged and developed during the corona pandemic?

For many companies, the past year has been one of major and transformative change. For example, companies...

Article
: News

How tourism business support organisations are challenged during the corona pandemic

Last week, eXpression Umeå arranged a digital focus group with the aim of stimulating development and...

Frequently asked questions

The national definition of KKN is taken from Tillväxtverket and the analysis report Kreametern that was produced a few years ago on behalf of the government.  

In this definition, nine industry groups are described, some of which have additional industry categories underneath them. eXpression Umeå is based on this division when we define our focus areas, but in some projects and collaborations we may target additional industries. 

Industry groupIndustry category
ArchitectureArchitecture
Audiovisual

Audiovisual storage media

Data game

Film & TV

Radio

Image & Form

Art

Design

Photo

Cultural Heritage

Archive

Museums

Historical and archaeological sites

Literature & Press

Press

Literature

Library

Literary and artistic creationLiterary and artistic creation
FashionFashion
AdvertisingAdvertising

Performing Arts

Music

Cultural education

Performing Arts

We are looking for driven creators with ideas, innovations or businesses in the artistic, cultural and creative industries. Our ambition is to enrich Umeå, Sweden and the world with more innovative ideas.

If you want to know more about us as an incubator, you can find it on the page About us.

If you are interested in how we can help you, read about our offers here.

This is not a requirement for you to apply to us. But of course we'd be delighted if your heart beats a little bit extra for our local area as it's an important part of our business.

However, in order to assimilate some parts of our programmes, you will need to be in Umeå. Sometimes for longer periods. If you have any questions about a specific programme, please contact the programme coordinator, whose contact details you will find together with the information about the respective programme. And the programmes can be found here.

Our core offering consists of our business development programmes. The programmes are tailored to suit creators with ideas, innovations and businesses in the artistic, cultural and creative industries.

The programmes give you, as a creator, the opportunity to test your entrepreneurial skills and become part of a community of other creators who want to develop sustainable businesses.

Read more about the programmes and see which one is right for you here.

Our experienced business coaches are happy to help you find your next step. Contact one of them for advice. We cherish your ideas and apply full confidentiality to everything you discuss with us.

You can find our contact details here.

Participation in the eXpression Umeå programme is free of charge. What we require from you is your time and commitment*.

However, it is important that you secure an income during your time in the incubator. If you lack employment or income from your business, you can contact our business coaches for advice on financial support. You can find their contact details here.

*In the Creatives incubator programme, we charge for your office space.

In our Creatives incubator programme, you can choose between three different office locations:

  • Cleandesk
  • Your own desk
  • Studio

The other programmes include a cleandesk seat and the possibility to rent your own desk or studio.

To get access to an office space, you must apply and be accepted to one of our programmes.

For creators who have applied and been accepted to our business development programmes, we have the opportunity to help creators in a number of ways, through workshops with experts in certain areas such as marketing, sales, manufacturing process, IPR, etc. In addition, we have so-called internationalisation vouchers with the aim of promoting international trade.

We can also help you as a creator to navigate the funding jungle and explore possible funding solutions for your idea, innovation or business.

Exciting!
All business coaches and programme participants at eXpression Umeå have signed confidentiality agreements so your innovation is safe with us. In addition, we have several knowledgeable lawyers in our network who will be happy to help you seek relevant protection for your innovation.

All business coaches and programme participants at eXpression Umeå have signed confidentiality agreements so you can feel safe discussing business secrets with us.

Participation in eXpress is free of charge. What we require from you is your time and commitment.

All participants in the programme are offered a cleandesk free of charge. In addition, there is the possibility to rent your own desk or studio. Talk to programme officers after the admission notification if you are interested in this.

You apply to the programme as a whole. We see great importance in all participants being involved from the start as it creates the opportunity to build the network of several creators who can become partners in the future. Creative minds unite.

Yes, during the programme period you are required to be in Umeå as much of the programme is conducted in the incubator's workshops.

Participation in eXpress is free of charge. What we require from you is your time and commitment.

No. During the programme you will be helped by experts to develop everyday objects from sketches, prototypes to small-scale production.