This is eXpressions' pre-incubator for those who have a business idea in the cultural and creative industries and want to explore the possibilities of developing a sustainable business.

During nine workshops, you will be offered tools and methods to effectively test, evaluate and develop your business idea. In addition, you will have access to business coaching, office space and co-working space for 6 months.

The application is closed. If you want to contact us, you can find the details at the bottom of the page.

What do others say about the programme?

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Martina Karlsson

Studio MARK

Express offers all the elements you need to think about as a new entrepreneur, but above all, the coaches have given me the pep and support I needed to dare to believe in myself.
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Emelie Aktanius


Expression has shown me how to turn a dream into a sustainable business, now I dare to go big on what I am most passionate about.


15 March - Workshop 1: Intro & Lean Canvas

23 March - Workshop 2: Needs verification

29 March - Workshop 3: Market analysis

April 19 - Workshop 4: Branding

27 April - Workshop 5: Communication 

3 May - Workshop 6: Budget, financing and business models

10 May - Workshop 7: IPR

17 May - Workshop 8: Pitch (NOTE! 13-16)

24 May - Workshop 9: Final presentation



Period: 15 March - 24 May

Time: Wednesdays or Thursdays at 9 - 12 (note 17 

Number of workshops: (to be updated)

Language: Swedish 

Price: Free of charge

Requirements: Idea or business in the cultural and creative sectors, time and drive to actively participate in activities and develop their business.

What is included: Clean desk for six months (office space) including meeting room and printer, business coaching, workshops, tools and templates, access to makerspace 1 & 2 (prototyping lab), coffee!

What do you get?

eXpression Umeå offers Sweden-leading business support for entrepreneurs in the cultural and creative industries. This includes individual business coaching, office space, training and a creative community.


Business coaching

As support through the program is eXpression Umeås experienced coaches. Through structured coaching meetings, they challenge you to reach your goals. The coaches guide you through the innovation support system and the surrounding networks. 
Every year, over a hundred entrepreneurs take advantage of the incubator's various offerings. As part of the community we create together, you will have the opportunity to exchange valuable experiences, ideas and networks with other participants.


In our premises there are two makerspaces and a sound studio that you can use free of charge after a short education. The workshops include 3Dprinter, laser cutter, advanced sewing machines and tufting machines. 



In Curiosum's inspiring surroundings on the arts campus, we offer three types of office space: cleandesk, private desk or studio. You choose which is best suited to your needs.  


The business coaches organise workshops and training courses in a range of knowledge areas that are important for running and developing a business. These include sales, pricing, business modelling, communication and design methodology. 


Templates and tools

Dget access to smart document templates to help you structure work. The archive includes a business plan, budget, business model canvas, shareholder agreement, cooperation agreement, to name a few.

Programme Officer

We have a fantastic team of business coaches who are driven to give you maximum support to develop your entrepreneurship and your business. We have experience of developing and running our own businesses and coaching businesses in that process.

Below are the business coaches you'll spend the most time with, but you can expect a strong commitment from our entire team.



Business Coach | NEST & Express



Strategist & business coach | Express

About the programme

Admission: 2 programme rounds per year. 12 business ideas per round. 

Length: 6 months, including 2 months of workshops. Starts in March and October.

Cost: Participation is free of charge, but attendance at workshops is required. 

Admission criteria: A new creative business idea in the cultural and creative industries. You must also be able to describe what problem your idea solves, for whom and what value it creates. It is also important that you are able to attend all the meetings and have time to develop your idea.

The application is closed.


The eXpress and Creatives programmes are partly funded by Uminova Holding through contributions from the GIV group.