This is our pre-incubator aimed at those who are early in the process of developing their business idea in the cultural and creative industries.

During nine workshops, you will be offered tools and methods to effectively test, evaluate and develop your business idea. In addition, you will have access to business coaching, office space and co-working space for 6 months.

Emelie Aktanius


Expression has shown me how to turn a dream into a sustainable business, now I dare to go big on what I am most passionate about.

Martina Karlsson

Studio MARK

Express offers all the elements you need to think about as a new entrepreneur, but above all, the coaches have given me the pep and support I needed to dare to believe in myself.


11 Oct - Workshop 1: Intro & Lean Canvas

19 Oct - Workshop 2: Needs verification

25 Oct - Workshop 3: Market analysis

8 Nov - Workshop 4: Branding

16 Nov - Workshop 5: Communication 

22 Nov - Workshop 6: Budget, financing and business models

29 Nov - Workshop 7: IPR

7 Dec - Workshop 8: Pitch

14 Dec - Workshop 9: Final presentation



Workshop period: 11 Oct - 14 Dec

Time: Wednesdays or Thursdays at 9 - 12

Number of workshops: 9

Language: Swedish 

Price: Free of charge

Requirements: Idea or business in the cultural and creative sectors, time and drive to actively participate in activities and develop their business.

What is included: Clean desk for six months (office space) including meeting room and printer, business coaching, workshops, tools and templates, access to makerspace 1 & 2 (prototyping lab), coffee!

Deadline for applications: 3 September

What do you get?

eXpression Umeå offers Sweden-leading business support for entrepreneurs in the cultural and creative industries. This includes individual business coaching, office space, training and a creative community.


Business coaching

As support through the program is eXpression Umeås experienced coaches. Through structured coaching meetings, they challenge you to reach your goals. The coaches guide you through the innovation support system and the surrounding networks. 
Every year, over a hundred entrepreneurs take advantage of the incubator's various offerings. As part of the community we create together, you will have the opportunity to exchange valuable experiences, ideas and networks with other participants.


In our premises there are two makerspaces and a sound studio that you can use free of charge after a short education. The workshops include 3Dprinter, laser cutter, advanced sewing machines and tufting machines. 



In Curiosum's inspiring surroundings on the arts campus, we offer three types of office space: cleandesk, private desk or studio. You choose which is best suited to your needs.  


Business coaches organise workshops and training in a range of knowledge areas that are important for running and developing a business. These include sales, pricing, business modelling and communication.


Templates and tools

You will have access to smart document templates to help you structure your work. The archive includes business plan, budget and lean business model canvas.

Programme Officer

We have a fantastic team of business coaches who are driven to give you maximum support to develop your entrepreneurship and your business. We have experience of developing and running our own businesses and coaching businesses in that process.

Below are the business coaches you'll spend the most time with, but you can expect a strong commitment from our entire team.



Business coach | Express



Strategist & business coach | Express

About the programme

Admission: 2 programme rounds per year. 12 business ideas per round. 

Length: 6 months, including 2 months of workshops. Starts in March and October.

Cost: Participation is free of charge, but attendance at workshops is required. 

Admission criteria: A new creative business idea in the cultural and creative industries. You must also be able to describe what problem your idea solves, for whom and what value it creates. It is also important that you are able to attend all the meetings and have time to develop your idea.


The eXpress and Creatives programmes are partly funded by Uminova Holding through contributions from the GIV group.