This is eXpressions' pre-incubator programme, aimed at those who have a business idea in the cultural and creative industries and want to explore the possibilities of developing a sustainable business.

During nine workshops, you will be offered tools and methods to effectively test, evaluate and develop your business idea. In addition, you will have access to business coaching, office space and community for 6 months.

Ansökan till programmet är stängd.

What do others say about the programme?

Adam Timander

Adam Timander

ThankTack Media

"The Express programme helped me shape the ideas into what my company is today."
Cecilia Berglund, EcoCamp

Cecilia Berglund

Eco Camp

"The creative environment and the opportunity to develop with others meant everything."


19 October
Workshop 1: Introduction, design process, target groups, stakeholders and market

26 October
Workshop 2: Needs verification with Christian Malmsten

2 November
Workshop 3: Business models

9 November
Workshop 4: Brand and communication

17 November
Workshop 5: Pitch Deck

23 November
Workshop 6: Integrated sustainability

30 November
Workshop 7: Legal and intellectual property rights

2 Dec (Note: Friday at 13:00-14:30)
Workshop 8: Follow-up of needs assessment

7 December
Workshop 9: Budget, business forms and financing


Period: 19 Oct - 7 Dec

Time: Wednesdays 9 - 12

Number of workshops: 9

Language: Swedish 

Price: Free of charge

Requirements: Idea or business in the cultural and creative sectors, time and drive to actively participate in activities and develop their business.

What is included: Clean desk for six months (office space) including meeting room and printer, business coaching, workshops, tools and templates, access to makerspace 1 & 2 (prototyping lab), coffee!

Application deadline: 18 Sep

What do you get?

eXpression Umeå offers Sweden-leading business support for entrepreneurs in the cultural and creative industries. This includes individual business coaching, office space, training and a creative community.


Business coaching

As support through the programme there is eXpression Umeå experienced coach. By structured coaching sessions challenge from you to reach your target. The Coaches guidat you i innovation support system and from surrounding networken. 



Every year takes over one hundred entrepreneurs part by incubators various offers. As part of the community we create together, you will have the opportunity to exchange valuable experiences, ideas and networks with others participants. 



In our premises there are two makerspaces and a sound studio that you can use free of charge after a short education. The workshops include 3Dprinter, laser cutter, advanced sewing machines and tufting machines. 



I Curiosums inspiring environments on the artistic campus we offer three variants of the office deskr: cleandesk, private desk or studio. You choose what is best suited to your needs 



The business coaches organise workshops and training courses in a range of knowledge areas that are important for running and developing a business. These include sales, pricing, business modelling, communication and design methodology. 


Templates and tools

Dget access to smart document templates to help you structure work. The archive includes a business plan, budget, business model canvas, shareholder agreement, cooperation agreement, to name a few.

Programme Officer

We have a fantastic team of business coaches who are driven to give you maximum support to develop your entrepreneurship and your business. We have experience of developing and running our own businesses and coaching businesses in that process.

Below are the business coaches you'll spend the most time with, but you can expect a strong commitment from our entire team.



Communication strategist & business coach | Express

About the programme

Admission: 2 programme rounds per year. 12 business ideas per round. 

Length: 6 months, including 2 months of workshops. Starts in March and October.

Cost: Participation is free of charge, but attendance at workshops is required. 

Admission criteria: A new creative business idea in the cultural and creative industries. That you and/or your team are able to spend the time to test this and have the ambition to develop it into a sustainable business. An idea of the market and the intended customer/user.

Just nu är ansökan stängd till programmet.