eXpress is our pre-incubator aimed at those who are early in the process of developing their business idea in the cultural and creative industries.

During nine workshops, you are offered tools and methods to effectively test, evaluate and develop your business idea. In addition, you will have access to business coaching and co-working space for 6 months.

The hope is that after the programme you will be ready to move on to the next stage. Creatives.

eXpress is free of charge!


Workshop period: 16 Oct - 11 Dec

Time: Wednesdays or Thursdays at 9 - 12

Number of workshops: 9

Language: Swedish 

Price: Free of charge

Requirements: Idea or business in the cultural and creative sectors, time and drive to actively participate in activities and develop their business.

What is included: Clean desk for six months (office space) including meeting room and printer, business coaching, workshops, tools and templates, possibility to use makerspace 1 & 2 (prototyping lab). You are also invited to AWs, breakfasts and inspirational talks!

Deadline for applications: 15 Sep

Martina Karlsson

Studio MARK

Express offers all the elements you need to think about as a new entrepreneur, but above all, the coaches have given me the pep and support I needed to dare to believe in myself.

Emelie Aktanius


Expression has shown me how to turn a dream into a sustainable business, now I dare to go big on what I am most passionate about.


Workshop 1:

Intro & Lean Canvas

16 Oct (Wed)

Workshop 4

Trade mark

7 Nov (Thu) 

Workshop 7: 


28 Nov (Thu)

Workshop 2: 

Needs verification

24 Oct (Thu)

Workshop 5: 


14 Nov (Thu)

Workshop 8: 


4 Dec (Wed)

Workshop 3:

Market analysis

30 Oct (Wed)

Workshop 6:

Capital & models

20 Nov (Wed)

Workshop 9: 

Final presentation

11 Dec (Wed, OBS 13:00)


Business coaching

As support through the program is eXpression Umeås experienced coaches. Through structured coaching meetings, they challenge you to reach your goals. The coaches guide you through the innovation support system and the surrounding networks. 
Every year, over a hundred entrepreneurs take advantage of the incubator's various offerings. As part of the community we create together, you will have the opportunity to exchange valuable experiences, ideas and networks with other participants.


In our premises you can use two makerspaces and a sound studio that you can use after a short course. The workshops include 3D printers, laser cutters, advanced sewing machines and tufting machines.


In Curiosum's inspiring surroundings on the arts campus, we offer three types of office space: cleandesk, private desk or studio. You choose which is best suited to your needs.  


Business coaches organise workshops and training in a range of knowledge areas that are important for running and developing a business. These include sales, pricing, business modelling and communication.

Templates and tools

You will have access to smart document templates to help you structure your work. The archive includes business plan, budget and lean business model canvas.

Programme ManagerA



Business coach | Express



Strategist & business coach | Express

About the programme

Admission: 2 programme rounds per year. 12 business ideas per round. 

Length: 6 months, of which the initial nine weeks include one workshop per week (Wed/Thurs). Starts in April and October.

Cost: Participation is free of charge, but attendance at workshops is required. 

Admission criteria: A new creative business idea in the cultural and creative industries. You must also be able to describe what problem your idea solves, for whom and what value it creates. It is also important that you are able to attend all the meetings and have time to develop your idea.


The eXpress and Creatives programmes are partly funded by Uminova Holding through contributions from the GIV group.