Sustainable future of tourism & trade

The project Sustainable tourism of the future aims to increase knowledge for companies within tourism, visit- and experience industries with elements of trade. Through the dissemination of experience and knowledge, the project will help companies and other stakeholders to be better equipped to face the challenging sectoral transformation that is underway and is currently accelerating due to the ongoing corona pandemic. The project is part of Tillväxtverkets bet Knowledge development in the corona pandemic and will be implemented during the period 1 February 2021 - 31 December 2022. 

Below you will find news about the project, in-depth material with reflection questions and exercises for those who are entrepreneurs or work in a business support organisation.

This page will be updated as the project progresses.

Innovation in the wake of the corona pandemic

The Corona pandemic has posed major challenges for businesses in the hospitality and experience sectors. In this film, two Umeå-based companies share their experiences from the past year. The central question is: what is the state of innovation in the midst of an ongoing pandemic?


eXpression, lunch conversation at Rex. Sustainable tourism and trade of the future.
Well-attended talks on the hospitality industry
photo: Anna Hållsten
Experiences and lessons learned during the pandemic
eXpression Future Retail Lab accelerator programme analysed
Exchange of experience in Norrbotten

For entrepreneurs

Here you can find material on areas related to the development of your business if you are a company in the tourism and experience sector or a company in the retail sector. The material aims to share experiences, disseminate knowledge and provide opportunities for reflection in a range of business development areas.

Financing models for growth: crowdfunding
Digital hosting
The importance of digital hosting during the corona pandemic
consumer behaviour and sales
How to create great customer experiences

For business developers

It gives you, as a worker in a business support organisation, the opportunity to reflect on your experiences and deepen your knowledge of your role and working methods.

Digital business development
Changing business development processes in the wake of the corona pandemic
Changing business development processes in the wake of the corona pandemic
Photo: Oskar Sandström
How are business promoters challenged and developed during the corona pandemic?

For more information contact


Wikholm Kjellberg

Business Coach | Creatives



Business Coach | Creatives