The business incubator eXpression Umeå celebrates 4 years by launching a new name, website and graphic profile.

- We are entering a new phase of our business and have many exciting things in the pipeline. The ambition with this change is to more clearly highlight our offer and the great competencies that exist in eXpression Umeå, says Marlene Johansson, CEO of eXpression Umeå.

eXpression Umeå, formerly known as Uminova eXpression, is a business incubator for cultural and creative industries (CCIs). In recent years, it has positioned itself as one of the country's leading industry incubators, making an impact both locally and nationally.

The name change, the new website and the new look are the result of a major branding and values exercise carried out to further strengthen the brand.

- "eXpression Umeå has expanded and strengthened its position in the market in a short period of time, which requires that we have communication and visual framing at the same high level," says Marlene Johansson.

In addition to the changed visual impression, the new website also aims to give the visitor a better, more appealing experience from both desktop and mobile. The website has also been translated and is now available in Swedish and English.

- The people and companies we target are multilingual and of course our communication should be too," says Samuel Isaksson, business coach at eXpression Umeå, and continues:

- As an incubator, we want to leverage the power and passion of our entrepreneurs. That's why we've chosen a simple colour scheme that allows our colourful entrepreneurs to shine. We want to be the calm, stability and structure that entrepreneurs can fall back on.

eXpression Umeå offers a creatively stimulating and innovative environment for driven talents who are ready to develop their entrepreneurship with a strong spirit of DIT - Do It Together. Today, the incubator includes around 30 companies.