Frida Wimelius, former regional manager at Ung Företagsamhet Västerbotten, will take on the role of project manager and coach at eXpression after the turn of the year. Among other things, Frida will run and develop a collaboration platform where creative and cultural companies meet industry.   

"It's inspiring to be part of the team at eXpression. That together we will provide the best possible conditions for creative and cultural businesses to develop to their full potential, says Frida Wimelius. 

Frida's mission includes finding collaborations between the creative and cultural sectors and industry through a new collaboration platform: 

I see interesting development opportunities in the assignments I will focus on by finding good deals for collaboration with industry, as well as giving women the conditions for the financing they need," he continues. Frida Wimelius. 

Together with Filippa Rådin, Frida Wimelius ran Umeå's well-known and acclaimed clothing store Kii for 17 years. Since then, she has worked as regional manager for Ung Företagsamhet where she has worked to develop young entrepreneurship in Västerbotten.  

Frida will take up the role of project manager on 8 January. The position also includes supporting the companies as a business coach and developing the work on equal financing and sponsorship. 

Frida comes in with a strong drive and a large network. With her expertise, she will be an important resource in the team, especially her ability to develop new projects and contribute with new perspectives, says Barbro Renkel, CEO, eXpression Umeå 

 
For more information, please contact:  
Frida Wimelius  
070-761 74 11 

About eXpression Umeå: 
eXpression Umeå supports nearly 100 entrepreneurs each year and is one of Sweden's leading incubators for cultural and creative businesses. They offer business development that includes three distinct offerings: individual coaching, workshops with experts, and a creative community.   

eXpression Umeå is owned by Umeå University Holding AB and Umeå Kommunföretag Aktiebolag. Umeå Kommunföretag is the parent company for all of Umeå municipality's limited companies.  

Barbro Renkel, CEO, eXpression Umeå   
barbro.renkel@expressionumea.se  
www.expressionumea.se 

Photo: Evelina Rönnbäck