Working strategically with their communication to reach out with the right message to the right target group and in the right channels is important for all companies. Last Wednesday, the participants in the Creatives incubator programme worked through each company's current situation and vision, market and target groups as well as the strategy and purpose of their future communication. The workshop was part of the business development in the incubator programme and was led by Fredrik Forsmark from the communications agency Henson.

The aim of the day was to create a marketing and activity plan and then relate it to a budget.  

Kristian Rönnlund runs Visionary Wine, which caters to corporate clients and individuals with a passion for good food and drink. In his company, Kristian offers wine tastings, trainings, consultations and events. Visionary Wine is one of the 16 companies participating in the Creatives incubator programme. 

For me, word-of-mouth is an important and credible part of marketing, with previous customers who have appreciated my services spreading the word about my company. But I also make pure sales calls and work actively with my social channels through, for example, sponsored posts. The combination of all this has a good effect and now it remains for me to analyse my various efforts. Which have given what and have they interacted in any way? These are questions that I will continue to work on in parallel with the development of my marketing and activity plan," he says. Kristian Rönnlund.

Want to read more about strategic communication or take part in our panel discussion broadcast during the pandemic? In the discussion, participants describe difficulties in following strategies and activity plans. Visit our knowledge bank.