On 29 May, together with RISE, we will host a networking lunch with Thomas Andersson and Oskar Ödling, co-founders of Lingari - the northern bitter aperitif made with lingonberries and Swedish herbs from the forests of Västerbotten. During lunch, they share how they built their brand on networks and word of mouth.
Every week, millions of business owners do the same thing - pay Meta to reach their customers. It works, but what happens when the algorithm changes, the reach decreases or the cost suddenly doubles? Thomas and Oskar have chosen a different path and built a brand on something more permanent: a network that works for them and customers who talk about them without paying for every click.
During lunch, you will gain insights into:
- why word of mouth is one of the most undervalued growth strategies for small business owners
- how to build relationships that actively move your business forward
- how to create presence that resonates
- how to reduce platform dependency
The lunch takes place Friday 29 May, 11:30-13:00 at eXpression Umeå, Östra Strandgatan 32.
Lunch is on us. Registration is required.
Sign up here
The event is organised in collaboration with RISE and eXpression together with the Umeå region, within the framework of Kreativa Norrland, and is co-financed by the European Union.
