Has worked as a business coach at eXpression Umeå since its inception in 2014 and within the university's innovation system since 1998. She has previously worked at a communications agency and in the construction industry and studied to become a business administration with a focus on marketing. When Barbro is not working, she spends time on outdoor activities, tennis and dog keep going. Did you know that Barbro loves to drive her sports car and one of her favorite countries is Japan.