Frida started working as a project manager and coach at eXpression in January 2024. Frida comes most recently from being regional manager at Ung Företagsamhet in Västerbotten. Before that, she ran the well-known, award-winning and beloved clothing store Kii in Umeå. In her spare time, Frida prefers to spend time in the mountains, hiking or skiing all disciplines that take place on snow.