eXpression Umeå's graphic profile is imbued with creativity, co-creation and entrepreneurship. The focus is on flexibility as the incubator should be able to dress for different missions and moods, always with a clear identity.
As an incubator, we have many different roles and missions, and we communicate with everyone from local creative entrepreneurs to national and international partners, decision-makers and influencers. Being flexible in our expressions allows us to give each message and mission the best possible impact.
You will always recognise the common thread that runs through our Brand Book, i.e. the values, characteristics and expressions - in text, images, sound and form - that together tell the story of eXpression Umeå and form our identity.