fbpx
cropped-artboard-1-100.jpg

Guides

Here you can find material on areas related to the development of your business if you are a company in the tourism and experience sector or a company in the retail sector. The material aims to share experiences, disseminate knowledge and provide opportunities for reflection in a range of business development areas.

FHB
Financing models for growth: crowdfunding
Digital hosting
The importance of digital hosting during the corona pandemic
consumer behaviour and sales
How to create great customer experiences
How to make your customer segmentation relevant
How to make your customer segmentation relevant
Guide Statistics and analysis
How statistics and analysis contribute to sustainable business
Guide The importance of objectives and key figures
The importance of objectives and key figures
abbf6f8b-ae1e-4a16-9869-af52df48e920
SUSTAINABLE BUSINESS DEVELOPMENT IN TRADE AND TOURISM
Brand FHB
The importance of strong brands in a changing world
The sustainable tourism industry of the future
The importance of continuous environmental monitoring
Sustainable tourism of the future
A changed target group
SOCIAL MEDIA: PLANNING AND CONVERSION
Social media: planning and conversion
Social media, relationships and branding
Social media, relationships and branding
TRADE IN NEW PLACES. WHERE DOES TRADE HAPPEN, WHERE CAN TRADE HAPPEN?
Trade in new places. Where does trade happen, where can trade happen?
CAPITAL, SKILLS AND NETWORKS
Capital, skills and networks
SELF-LEADERSHIP - THE WAY TO A SUSTAINABLE WORKING LIFE
Self-leadership - the way to a sustainable working life
ON LEADING CHANGE
On leading in change
Internationalisation and export readiness
Internationalisation and export readiness
PURCHASING AND STOCKPILING: DURING AND AFTER THE CORONAVIRUS PANDEMIC
Purchasing and storage: during and after the corona pandemic
Logistics
What is logistics and how does it affect me and my business?
C5A85B54-E571-41AC-9067-70D949895DE6
What has the corona pandemic taught us about hosting?
ex live frl feb 2021
Watch the panel discussion Business Happiness in the Corona Pandemic again

For business developers

It gives you, as a worker in a business support organisation, the opportunity to reflect on your experiences and deepen your knowledge of your role and working methods.

Digitisation
Digital business development
Changing business development processes in the wake of the corona pandemic
Changing business development processes in the wake of the corona pandemic
Photo: Oskar Sandström
How are business promoters challenged and developed during the corona pandemic?

The project Sustainable tourism of the future has been finalised. The purpose of the project has been to spread and share experiences and knowledge for companies in the tourism and experience industries with elements of trade given the industry transformation that is underway and accelerated during the corona pandemic. The project was part of the Swedish Agency for Economic and Regional Growth's initiative Knowledge development in the corona pandemic and was conducted during the period 1 February 2021 - 31 December 2022. 

 

In addition to the news and guides below, the project has resulted in a book, "Towards new goals" - business development for sustainable entrepreneurship. To receive the book, send us an email and we will deliver it by post.

Innovation in the wake of the corona pandemic

The Corona pandemic has posed major challenges for businesses in the hospitality and experience sectors. In this film, two Umeå-based companies share their experiences from the past year. The central question is: what is the state of innovation in the midst of an ongoing pandemic?

For more information contact

Anna

Wikholm Kjellberg

Business Coach | Creatives | Consultant