Sisters in Law who won prize for, among other things Young Company of the Year and Startup of the Year in Umeå are now attracting investors. The long-term vision is to become so much more than just weddings. "We will at least double the turnover in years and focus on broadening what we offer in thellop but also become a lifestyle portal for the modern woman."
Sisters in Law, one of Scandinavia's largest wedding blogs and magazines, with two wedding fashion brands of its own, is now bringing in external capital. Evelina Boström through Eventail Invest AB is joining Sisters in Law in the role of business developer and will also take a seat on the board.
- "Eventail means fan in French and that's how I see my portfolio. Part by part, I build my portfolio with sustainable companies over time. I have been running STYLELEVEL.COM and last year made an investment in SWEDISHBEAUTYFACTORY.COM where we sell natural beauty online." Evelina continues:
- "My great passion lies in creation and business development and this venture fits so well with my previous experience. Fittingly, I have also worked with weddings as I am a trained florist at heart."
- "Yes, it's a bonus that Evelina has extensive experience in e-commerce, social media, fashion, business development and previously worked a lot with complete solutions in weddings." Says Zanna Metzer, founder of Sisters in Law.
Kristina Grahn, also a partner, agrees.
- "We know that Evelina will be a great asset and that together we can take the company to the next level."
In addition to focusing more on weddings, they also want to broaden Sisters in Law towards a holistic platform for the modern woman, which they see as a natural step in the company's development.
- "Our main readers are women, but after they get married, they are of course not interested in wedding inspiration anymore. By adding lifestyle, those who like the style we advocate on the wedding blog can continue to be inspired in their everyday lives." Tells Zanna.
"Zanna and Kristina are two extremely focused, creative and talented women who have achieved great success and created a well-known brand in a short time. It will be great to see what great things we can achieve together," concludes Evelina.
The visions are big and many, and now the trio's work ahead begins.
