From 15 June, The Lobby invites you to a real wedding party. That's the start of the collaboration with Sisters in Law, which runs both a blog and a magazine focused on weddings and parties. The best time for weddings and summer parties is now.
The Lobby, developed and operated by AMF Fastigheter, is a test platform for the future of retail, where new approaches and ideas are tested and developed for the best customer experience.
Now it's time for a collaboration with eXpression company Sisters in Law, which is curating and adorning a portion of The Lobby with its advertisers and network in the growing wedding experience.
- When we at The Lobby heard about Sisters in Law and saw the way they talk about weddings in both blogs and magazines, it was love at first sight," says Annelie Gullström, Business Development Manager at AMF Fastigheter.
In recent years, statistics from SCB, Statistics Sweden, show that around 53,000 couples get married each year. And summer is the most popular time to say yes to each other.
- Weddings and summer parties are an inspiring summer theme with links to many interesting brands. I am convinced that Sisters in Law, with its drive and network, will contribute to the experience in The Lobby in a very exciting way," says Annelie Gullström.
- Through our blog and our magazine we show a greater breadth and creativity when it comes to weddings. We now want to take this to a new level together with The Lobby where we can inspire in a new arena," says Zanna Metzer of Sisters in Law.
The Lobby is now gearing up for the summer months of parties and weddings. For all those getting married, or invited to a wedding or summer party, there is inspiration in the form of dresses, gifts, jewellery and much more that goes with the party.
Read more about Sisters in Law at:
