Stories of the Creatives

Investing in your creative entrepreneurship means embarking on a unique and eventful journey. Each trip tells a story about the people who often hide behind a brand, service or product. In "Stories of the Creatives" we get to know the driving forces, challenges and lessons learned that have shaped some of the entrepreneurs who move in our environment.

Together, the way forward is

An important key to the energy and creativity that arises in the environments where creative people meet, strengthen and challenge each other is the desire for cooperation. In this film we meet four different companies linked to eXpression Umeå's incubator environment that tells how the place and community shaped their development.

The Story of Östensson Design Studio

Östensson Design Studio skapar hållbara miljöer i världsklass. 

Maria Östensson is the designer behind the award-winning Östensson Design Studio, which is based in Umeå with a view to establishing itself in Europe and the world. Driven by a deep belief in the power of design and sustainability, they create concept-based and sophisticated spaces that both people and nature love.


Storspoven är företaget bakom varumärket Random Bastards.

With stars such as Fricky and Cleo, the hip hop collective Random Bastards has become an obvious player in Sweden's music world. The explanation behind the successes has, among other things, to do with the culture of "do it together" spirit that has come to characterize the collective. Erik Hörstedt and the company Storspoven are a supporting function behind all artists and creators.

The Story of Proto Proto

Proto Proto använder design för att förändra världen.

The international design studio Proto Proto is passionate about bringing designers together from all over the world and seeing cultures and expressions meet in new forms. For the founders Anna and Jeff Parry, creativity, design and collaboration are both obvious ingredients for sustainable development and a natural lifestyle.

The Story of Sisters in Law

The Sky is the limit för bröllopsimperiet Sisters in Law. 

This is the story of Sisters in Law – one of Scandinavia's largest curated wedding blogs that publishes a lifestyle magazine and sells tulle dresses under the name Ellen Marie Bridal via her webshop and studio in Umeå. The journey started in 2015 when Zanna Metzer and Kristina Grahn started collaborating and today the goal is to become a big name throughout the wedding world.

Kreativitet: en yta av möjligheter

Creativity is for the creative entrepreneurs as crucial as the air for our lungs but where it comes from and where it is going is for most people a mystery. Is it possible to work your way into a creative flow or do you simply have to adjust to the fact that the creative power usually appears like a lightning bolt from the clear sky?

Samskapande: initiativ och lyssnande

In the best of moments, collaboration is a huge strength but frustration can quickly come insidiously when it doesn't work. However, creative entrepreneurs have proven themselves best when it comes to taking advantage of other people's experiences, perspectives and skills and building strong relationships that last over time.

Get in touch with us and tell us about your idea

Do you have an idea, innovation or company in the artistic, cultural and creative industries? Get in touch with us, maybe we can help develop it further.