During our last networking lunch, Hanna Ögren shared her key insights on crowdfunding. Here we have summarised her core principles - a practical guide for those who want to use crowdfunding as a tool in their creative business. Crowdfunding is as much about development as it is about financing. With Hanna's guidelines and the right platform, you can build both audience and project at the same time.

1. See crowdfunding as relationships
A campaign is about more than funding. Hanna emphasises that crowdfunding is an energy exchange: you invite people to be part of your journey while building a community around your idea.

2. Dedicate time and be active throughout the campaign
Presence is crucial. According to Hanna, a successful campaign requires you to plan for updates, dialogue and engagement. It is your drive and activity that keeps the campaign alive.

3. people backing visions
Hanna also emphasises that it is you and your story that creates trust. Be personal, show your why and let the audience understand what drives you.

Four major crowdfunding platforms to explore

Here are some of the most established crowdfunding platforms - good starting points for comparing approaches, target groups and fees:

• Kickstarter - focus on creative projects
  https://www.kickstarter.com
• Indiegogo - flexible platform for both products and creative ideas
  https://www.indiegogo.com
• GoFundMe - strongly in favour of personal and community-driven initiatives
  https://www.gofundme.com
• Patreon - ideal for ongoing support to creators
  https://www.patreon.com