Carloline Båth, Campaign Manager at FundedByMe has been visiting driven creators at eXpression Umeå to deepen the collaboration and create crowdfunding solutions and market exposure for Umeå's creative industry.

We also took the opportunity to ask some questions to Caroline:

Tell me, what is equity crowd funding?

Equity crowdfunding is a way for entrepreneurs to finance their company by appealing to a larger group of people and inviting them to become shareholders. In addition to the opportunity for capital crowdfunding is a great way to bring in passionate ambassadors who can help the company further in various ways!

What tips would you give to a company that wants to set up a crowdfunding campaign?

Before a campaign, marketing is important. It is therefore a good idea to start thinking early about the groups you want to invite to the campaign. Many times, customers and people who have shown interest in your product/service are relevant groups. If the company has not already built up a network around the brand, I recommend starting with this!  

FundedByMe works with equity-based crowdfunding and offers a technical platform and advice for companies that want to raise capital. 

Questions
Marlene Johansson
070-674 95 39
Marlene.johansson@expressionumea.se