On Wednesday, June 7, the seventh workshop in the Creatives incubator programme was held. The participants had been asked in advance to submit content requests for this particular workshop. The result was an educational review of SEO, keyword optimisation and how, by using ChatGPT, you can use AI to find relevant keywords. In addition, a review of Google Analytics 4 was conducted.

"This was a really good workshop and I have taken away a lot of relevant knowledge for the construction of my new website," says Gustav Skoog, graphic designer who runs Studio Sirka.

The workshop, which was organised with experts Marcus Jonsson and Emma Fahlman from Daresay by Knighteck ended with the participants, using the knowledge imparted during the workshop, visualising their own website and building it analogously on paper.

Hats off to Daresay Umeå. For a brilliant and educational arrangement where they shared their knowledge in an informative way, says Anna Wikholm Kjellberg, Programme Manager Business Developer at eXpression Umeå.