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Lyckopodden signs with streaming giant

Lyckopodden signs with streaming giant

Agnes Sjöström is taking a further step forward with her podcast Lyckopodden through a new agreement with Spotify. The agreement means that the podcast will be one of five RADAR players that they will focus on during the autumn.

Spotify thinks that Lyckopodden is so good that they want to promote it more on their platform. I die so luxuriously, writes Agnes Sjöström on Facebook.

The Happiness Podcast reaches over 60,000 listeners a month and is a leading voice in positive psychology and mental health.

It is now clear that it has been highlighted in Spotify's Radar initiative, a global programme that supports promising creators.

Agnes Sjöström and Lyckopodden are one of Spotify's five RADAR actors this autumn. Photo: Chris Lanaway

Being part of Radar means extra support and promotion from Spotify to expand the podcast's reach and visibility.

The Happiness Podcast is part of Agnes' broader endeavour, which is known as Lyckoverkstan. In addition to running the podcast, she has established herself as a lecturer and inspirer in the field of positive psychology, with a passion for making the world a slightly happier place. The company also organises inspirational trips.

Agnes has previously been part of the eXpression Umeå incubator.

Photo cover image: Fredrik Ankarsköld

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