Cultural Heritage Programme

The business development programme aims to raise awareness of sustainable design principles and how we can use the power of our cultural heritage for new concepts, products, services or offers.

For those who want to create new sustainable concepts and offers, develop their story and discover new digital production methods - in a context where cultural heritage is in focus.

Applications for the programme are closed.



20 October
Workshop 1: Cultural Heritage with Emma Evadotter

21 October
Workshop 2: Sustainability with Alexander Wahlberg

9 November
Workshop 3: The customer journey and driving business through digital channels with Mikael Englund

24 November
Workshop 4: Storytelling with Marianne Folkedotter and Hanna Kangassalo

19 January
Workshop 5: B2B sales with Christian Malmsten

2 March
Evaluation and film premiere

Prel in May

Period: 20 Oct - 2 March

Day: Thursdays (+ one Wednesday and one Friday)

Number of hits: 7

Language: Swedish 

Price: Free of charge

What is included: Business coaching, workshops, tools and templates, access to makerspace 1 & 2 (prototype lab), coffee!

Application deadline: 25 Sep

What you get in the programme

The programme content aims to provide participating companies with inspiration, knowledge and networks to strengthen their competitiveness.

Here's what you get:


Business coaching

As support through the programme there is eXpression Umeå experienced coach. By structured coaching sessions challenge from you to reach your target. The Coaches guidat you i innovation support system and from surrounding networken. 



Every year takes over one hundred entrepreneurs part by incubators various offers. As part of the community we create together, you will have the opportunity to exchange valuable experiences, ideas and networks with others participants. 

The programme also gives you access to the producer and manufacturer network S-P-O-K.



In our premises there are two makerspaces and a sound studio that you can use free of charge after a short education. The workshops include 3Dprinter, laser cutter, advanced sewing machines and tufting machines. 

The programme also gives you access to makerspaces at RISE. 



The business coaches organise workshops and training courses in a range of knowledge areas that are important for running and developing a business. These include sales, pricing, business modelling, communication and design methodology. 

Film icon

Professional film team

Access to professional filmmakers & producers from Bautafilm to showcase your story as well as your message.



Du get access to smart document templates to help you structure work. The archive includes a business plan, budget, business model canvas, shareholder agreement, cooperation agreement, to name a few.

Meet your business coaches

We have a fantastic team of business coaches who are driven to give you maximum support to develop your entrepreneurship and your business. We have experience of developing and running our own businesses and coaching businesses in that process.

Below are the business coaches you'll spend the most time with, but you can expect a strong commitment from our entire team.



Business coach | Express



Project Manager RISE

About the programme

Admission: 1 programme round per year. 15 companies per round. 

Cost: Participation is free of charge, but attendance at workshops is required. 

Admission criteria: An established company in the artistic and cultural industries that is based on cultural heritage and wants to strengthen its competitiveness through increased visibility, increased turnover, profitability or through new business models. 


The business development programme is organised by eXpression Umeå and RISE in close cooperation with Västerbotten Museum. 

The programme is funded by Region Västerbotten, the European Union and Umeå municipality. 

The overall aim of the Cultural Heritage Programme is to contribute to sustainable growth and innovation of SMEs in Upper Norrland through digitalisation, design skills and innovation development.