The European Football Championship is coming up and, as for the European captains, the time has come to select the KKN squad for the championship. We can expect all entrepreneurs in the cultural and creative industries to be selected for the championship and given playing time. Here's how we think the captains will line up the KKN national team.
The cultural and creative industries are progressive while keeping one foot in the traditional. The choice of formation thus falls on 4-3-3 and can be likened to the successful Liverpool team that floated through the Premier League and Champions League in 2019-2020 and the French gold medal-winning national team from the 2018 World Cup.
Goalkeeper: Film & Photo Entrepreneurs. Goalkeepers are said to be in a class of their own. Stylists and eccentrics, which fits well with many entrepreneurs in the film & photo industry. Not content with being able to catch a ball or a great shot, they can also make the occasional television save.
Contractor: John Sandin (John Sandin)
In the European Football Championship: Hugo Lloris (France)
Right back: The tour operator. The modern winger is often described as a player who is expected to cover his entire flank, defend deep and fill in attacks. The tour operator shares this interest and is happy to travel from short side to short side.
Contractor: Cecilia Berglund (Eco Camp)
In the European Football Championship: Trent Alexander-Arnold (England)
Right centre back: The Literary Entrepreneur. It goes without saying that a team with a lot of momentum needs its counterweight to find balance. The Literary Entrepreneur brings security to the back line and creates creative space for the attacking players.
Contractor: Erik Campano (Umeå Today)
In the European Football Championship: Victor Nilsson Lindelöf (Sweden)
Left centre back: The media entrepreneur. A communicatively strong centre back who is good at reading the game and the play in the media landscape. With good analytical skills, the Media Entrepreneur controls the game from behind.
Contractor: Erik Modin (MoMotion)
In the European Football Championship: Mats Hummels (Germany)
Left back: The music entrepreneur. Music comes in many styles, and with their multifaceted knowledge, the music entrepreneur can adapt to resistance. It can blow at a high tempo up and down the pitch, or create defensive security when the left winger is given greater offensive freedom.
Contractor: Hanna Ögren (Miss Princified)
In the European Football Championship: Robin Gosens (Germany)
Defensive midfielder: The gastronomic entrepreneur. Just as the gastronomy entrepreneur balances the flavours in the mouth, this is the team's balancing player in midfield. Through its balance, it links the defensive and attacking game.
Contractor: Albin Stenberg (Bryggverket)
In the European Football Championship: Jorginho (Italy)
Central midfielders:
Architectural Contractors. The architectural contractor even shares a name with the classic midfield role from football. It is the architect who dictates the tempo of the game and is the hub of the team's passing game.
Contractor: Johan Björn (Mural Architects)
In the European Football Championship: Kevin De Bruyne (Belgium)
Illustrator/Artist Contractor. To the right of the architect in the middle of the field, the national team lines up with the art contractor. This is the player whose job it is to use his passing to find his way behind the opposition's back line and find spaces for the strikers to run into.
Contractor: Daria Chrobok (DC SciArt)
In the European Football Championship: Bruno Fernandez (Portugal)
Rider: Fashion entrepreneurs. Every football team needs a style icon. Ljungberg for Sweden in the early 2000s, Beckham and Gucci-Foppa are just a few in the line of fashion-minded wingers (although Beckham claimed he was best centrally). Our national team is no worse and lines up with attitude and confidence on the right wing.
Contractor: Karin Björk (Design by Björk)
In the European Football Championship: Xherdan Shaqiri (Switzerland)
Left Rider: The Performing Arts Entrepreneur. SHOW! Need we say more? In the same way that the performing arts entrepreneur puts on a show, the left-winger puts on a show for the audience and offers his defender a lot of showmanship.
Contractor: Erik Glas (Kaaos Kaamos)
In the European Football Championship: Leroy Sané (Germany)
Strikers: The Game Entrepreneur. A quick-footed player who is difficult for opponents to read. Like the player-entrepreneur, the striker needs to master several elements of the game. Depth, targeting and getting the ball in. The striker engages in a close battle with the opponents' defenders and there the player-entrepreneur knows "the game".
Contractor: Joel Jonasson (Blast Bit Enterprises)
In the European Football Championship: Robert Lewandowski (Poland)
Head of the Federation: The Design Entrepreneur. The manager on the side of the pitch. Like the designer, the captain never misses a detail in the build-up to a match. Everything goes into the design process pre-work, is analysed and from there the captain creates a game idea like the entrepreneur creates prototypes of new products. The ideas are of course tested before the match in training and refined until they fit the needs description.
Contractor: Fanny Lindén
In the European Football Championship: Janne Andersson (Sweden)
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