F/ACT Movement is the movement for fashion lovers who want to build a sustainable wardrobe without compromising their passion for clothes and fashion. Through eXpression Umeå, a few Umeå residents get the chance to participate in this year's most exciting challenge. From September 2020 to May 2021, the accepted participants, the f/activists, will have access to a smorgasbord of fun workshops and exciting lectures that focus on the joy of fashion, from a sustainable perspective. The challenge? Shop no new clothes for nine months and share your journey on Instagram.
The textile industry is responsible for major climate emissions and clothing production has a significant environmental and health impact. In the F/ACT Movement project, consumers will lead the way towards a more sustainable fashion industry. Participants from all over Sweden, so called f/activists, will get new tools through inspiring workshops and lectures on how to easily build a sustainable wardrobe. In Umeå, it is eXpression with Marlene Johansson and Annakarin Nyberg and Anna Moström, which runs the project.
Together with experts in a range of fields, participants will be able to experiment with reuse, redesign, etc, circularity and sustainability. At the same time, activities will be organised focus on sustainable fashion and helping companies move towards more circular business models. Throughout the project, the conscious consumer is at the centre, and the fact that the textile industry needs to change in order to reach the global, national and and regional sustainability goals.
Umeå and eXpression have fantastic resources in the form of creative capital, well-known influencers in the field, SoftLabs and craftsmanship. We will use all of that to give our f/activists a wickedly fun and creative journey to making their fashion interest more sustainable. And inspire others to do the same. Anna Moström, Project Manager.
Last day to apply to become a f/activist is 14 June.
Summary
What? F/ACT Movement seeks participants to avoid consumption of new clothes for nine months while learning about sustainable fashion options through workshops and lectures. eXpression is part of the project and is looking for 10 f/activists who live in the municipality.
Why? The textile industry is responsible for major climate emissions and clothing production has a major environmental and health impact. 80,000 tonnes of textiles are thrown in the bin every year in Sweden.
When? September 2020 to May 2021
Application deadline: 14 June
F/ACT Movement is run by Gothenburg Region (GR) and Science Park Borås with funding from The Swedish Environmental Protection Agency and the Västra Götaland Region. Umeå is one of 17 municipalities through the project will organise local activities focusing on sustainable fashion. In addition, the project works with local business development and will connect with businesses.
Read more and apply here: www.factmovement.se
Contact in Umeå:
Anna Moström, Project Manager
073-061 23 45
annamostrom@gmail.com
Marlene Johansson, CEO eXpression Umeå
070-674 95 39
marlene.johansson@expressionumea.se
