The eXpression Future Retail Lab was launched on 25 August and a motivated group met for the first time. The first meeting included a presentation and review of the programme, as well as a visit from a participant from the previous round of the programme. Moa Gahlin from the fashion store Bigaro shared her experiences and gave tips and advice on how to best work to develop through the Future Retail Lab.
All participating companies were then asked to present themselves and their activities and to share their objectives for participating in the programme.
- We are looking forward to an exciting time with a great bunch of creative and driven entrepreneurs who are ready to develop their business models, says Annkarin Nyberg, Programme Manager at eXpression Future Retail Lab.
The companies participating in the eXpression Future Retail Lab 2020- 2021 are:
Anettes Byggnadsvård Antikt och Inredning, Bryggverket, Design by Björk, Djurmagneten, Eljest, Fantasia, Gamla Salteriet, Guldsmedjan, Gårdshem, Humlebäck, Hemslöjden i Umeå, Ingrids underkläder, Ingmar inredning, Malin i Ratan, Mat & Event and Merets ekobutik.
The programme will be implemented as follows through face-to-face and/or digital meetings and will last for nine months.
- 8 September - Branding, communication strategy, PR and marketing
- 6 October - Business models, world monitoring, trend spotting
- 10 November - Consumer behaviour and sales
- 24 November - Social media
- 8 December - Statistics and analysis
- 19 January - Team and leadership
- 2 February - Sustainable production systems, purchasing and logistics
- 16 February - Internationalisation, export readiness
- 2 March - Financing models for growth
- 23 March - Wrap-up, company presentations
The programme, which is implemented with the aim of creating growth, developing new business models and forms of collaboration, is held together by company-specific business development between meetings.
eXpression Future Retail Lab is an initiative together with the Swedish Retail Federation via the Merchants' Association Foundation, Umeå municipality, Region Västerbotten, Umeå University and EU structural funds.
For more information:
Annakarin Nyberg, Programme Manager eXpression Future Retail Lab
annakarin.nyberg@expressionumea.se
