Has worked as a business coach at eXpression Umeå since its inception in 2014 and within the university innovation system since 1998. Previously, she has worked in a communications agency and in the construction industry and studied business administration with a focus on marketing. When Barbro is not working, she spends time outdoors, playing tennis and walking her dog. Did you know that Barbro loves to drive her sports car and one of her favourite countries is Japan.